With the advent of the internet and subsequent technology such as tablets, smart phones and laptops, there has been a constant increase in online retailing. More and more people turn to the internet to buy things that they need. With this industry grossing billions of dollars a year, it is time you get in on the action by taking your fashion and jewelry business online.
Here are some tips in order to better sell your jewelry and fashion online:
Build Your Brand
The first thing you need to do is build a reputation for yourself online. Make social media profiles for your brands where you can interact with potential customers. Show you audience the faces behind the operation. Make your business as transparent as possible. This will help you in building a brand which people will come to trust hence purchase things from you. The downside of online stores is that there is no personal interaction with employees hence adopting these techniques will help to cover this space.
Word of Mouth
Word of mouth publicity is still some of the best kind of publicity one can hope to get. Thus you need to ensure you deal with you customers amazingly so they recommend your product to their friends and family. This is a great way to increase your business. Another thing you can do is go to tradeshows or craft shows and interact with your customers and potential customers one on one so they can know more about you and your business and hence recommend it ahead.
Develop a Look Book
The best way to convince customers to buy a product is to have great pictures on your website of your products. This means, that apart from the product’s picture alone, you need to have pictures of the product being worn by models. Having a look book of how your articles can be styled will excite customers and encourage them to buy your product. Thus shelling out some money for good pictures will be a great investment in the long run. If you cannot afford models, model the products yourself and have a friend take pictures with a professional grade camera!
The Customer is Always Right
You might have heard this a lot but it cannot be emphasized enough. Always deal nicely with customers one bad review of your store online can have detrimental effects. Make sure you are patient and solve all issues as reported by clients.
Lapis Lazuli and Blue Lace Agate Ring https://t.co/LpNw9fuZwZ#online #offer #shopping #ring #jewelry #fashion #etsy pic.twitter.com/MCUrD30rdR
— Bani Thani (@BaniThaniStore) 15 de mayo de 2017